Image: Dan Seifert / The Verge

Samsung is gearing up the hype machine for the release of its next foldables once again, and ahead of the next Unpacked event on August 10th, mobile president TM Roh has published another blog post making the case that the time for foldables is now — and that more people are picking up foldable phones.

“Three years ago, Galaxy foldables could be summed up in a single word: radical,” Roh wrote. “Very quickly, however, it became clear that this groundbreaking, flexible design fit perfectly into modern lifestyles. As a result, what was once a novelty three years ago is now the preferred choice for millions.”

Samsung says that nearly 10 million foldable smartphones shipped worldwide in 2021

In the post, Roh says that the industry shipped…

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