Photo by Matt Winkelmeyer / Getty Images for Coachella
Meta launched a new feature on Monday that allows creators to monetize Facebook videos that feature music from major artists like Post Malone and Tove Lo. By incentivizing creators to stay within the legal bounds of music use on its platforms, Meta may be able to reassure the music industry that it takes copyright infringement seriously.
Creators will have access to a library of music licensed by Meta and can monetize videos that feature licensed music with ads. Those creators will then get a 20 percent cut of the ad revenue, while Meta and the music rights holders split the rest. But the new system has ground rules: eligible videos must be at least one minute long, and the music cannot be the primary purpose of the video. It also does…
