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Amazon is raising the price of its Prime subscription across Europe in September by up to 43 percent a year. In an email to customers overnight, Amazon revealed its annual Prime cost will jump 20 percent in the UK from £79 to £95 from September 15th. In France the price hike is even more acute, moving from €49 per year to €69.90 — a 43 percent increase.
Amazon will also hike prices in Spain and Italy by 39 percent annually, with the company’s second-biggest market, Germany, seeing an annual 30 percent rise. Amazon’s Prime price increases in Europe come just months after the price of Prime in the US rose to $139 per year, up from the previous $119 annual fee. Amazon Prime typically includes fast shipping, access to sales, and free movie /…
