The Galaxy S22, now in purple. | Image: Samsung
Samsung’s Galaxy S22 is launching in a new purple color today, which is officially called “Bora Purple.” As the company’s press release helpfully points out, “Bora” is the Korean word for “purple,” meaning that the new color is effectively called “purple purple.” It goes on sale on August 10th for $799.99, the same price as the original Galaxy S22.
Since launch, the base model of Samsung’s latest flagship series has been available in a very similar color the company calls “violet.” But this previous color was a lot lighter, verging on pink, and was also two-tone, with gold detailing on the camera bump and around the phone’s frame. The new purple is entirely uniform, with more or less the same color across the phone’s back, camera bump,…
