Nick Barclay / The Verge
Meta is setting up a product organization to identify and build “possible paid features” for Facebook, Instagram, and WhatsApp, according to an internal memo sent to employees last week that was obtained by The Verge.
The new division is Meta’s fist serious foray into building paid features across its main social apps, all three of which boast billions of users. It’s being set up after Meta’s ads business was severely hurt by Apple’s ad tracking changes on iOS and a broader pullback in digital ad spending. The group, called New Monetization Experiences, will be led by Pratiti Raychoudhury, who was previously Meta’s head of research.
In an interview with The Verge, Meta’s VP of monetization overseeing the group, John Hegeman, said the…
