Illustration by Alex Castro / The Verge
Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. A secondary benefit would be allowing the company to collect more information on customers’ tastes and habits, improving its ability to cross-sell across its various businesses — from streaming services to theme parks to merchandise.
According to the WSJ, discussion of the membership program is very much in its early stages. It’s not clear what segments of Disney’s audience it would target, how much it would cost, or when the program might launch. Internally, some…
