Looks like 4K’s back on the menu, boys. | Illustration by Alex Castro / The Verge
YouTube has ended the experiment that locked the ability to watch videos in 4K behind its $11.99 a month premium membership, according to one of its official Twitter accounts (via 9to5Google). Earlier this month, the company made waves when it confirmed with a series of now-deleted tweets that some of its users were part of a test meant to explore “the feature preferences Premium & non-Premium viewers,” and asking users to provide feedback on the idea.
The idea of having to pay to access higher resolution videos was a divisive one, with some users calling it a sign of the platform’s downfall, and others saying it was understandable given the cost of streaming 4K content. YouTube’s announcement that it had “fully turned off” the…
