Illustration by Alex Castro / The Verge
After briefly rolling out new “Official” verified designations on Twitter, the gray badges disappeared this morning, just a few hours after they were first spotted.
“I just killed it,” tweeted Twitter’s billionaire owner Elon Musk, responding to a tweet about the gray check disappearing. “Blue check will be the great leveler.”
There are no sacred cows in product at Twitter anymore. Elon is willing to try lots of things — many will fail, some will succeed. The goal is to find the right mix of successful changes to ensure the long-term health and growth of the business. https://t.co/cMf27EmmpJ
— Esther Crawford ✨ (@esthercrawford) November 9, 2022
The gray checks were supposed to be Twitter’s way of helping the public identify…
