Illustration by Alex Castro / The Verge

Microsoft is increasing the prices of its upcoming first-party Xbox games next month. From 2023 onward, new full-priced games from Xbox Game Studios like Redfall, Starfield, and Forza Motorsport will be priced at $69.99 instead of the usual $59.99. It’s a price increase that matches the pricing that competitors like Sony, Ubisoft, and Take-Two all offer their own games at.

Microsoft issued the following statement about the price increases:

We’ve held on price increases until after the holidays so families can enjoy the gift of gaming. Starting in 2023 our new, built for next-gen, full-priced games, including Forza Motorsport, Redfall, and Starfield, will launch at $69.99 USD on all platforms. This price reflects the content, scale, and…

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