Peacock says the change reflects the company’s increased focus on its Premium membership offerings. | Illustration by Alex Castro / The Verge
NBCUniversal will no longer be offering a free membership tier for new customers subscribing to its Peacock streaming service. As of January 30th, new Peacock customers will now need to subscribe to the Premium plan ($4.99 / month) with ads or Premium Plus ($9.99 / month) without ads to access content on the platform, as first reported by The Streamable.
A great deal of marketing for Peacock’s streaming debut in 2020 focused on the free membership tier, even introducing the service alongside the tagline “free as a bird.” The free membership was supported by ads and gave users access to a limited selection of Peacock content. Existing users will continue to have access to the free tier of Peacock, as will Premium Peacock subscribers who…
