Illustration by Alex Castro / The Verge
Gmail will start displaying a familiar-looking blue checkmark next to a sender’s name to verify their identity. In a blog post, Google says the feature is supposed to help users figure out whether the email they’ve received is from a legitimate source or a scammer.
The verified checkmark builds upon Gmail’s existing Brand Indicators for Message Identification (BIMI) feature. This requires companies to authenticate that the brand logo they’re using as their email avatar is supposed to let users know that the logo actually belongs to them. Companies that have already adopted BIMI will automatically receive the checkmark.
Image: Google
As shown in the image provided by Google, hovering over the checkmark says that “the…
