Illustration by Alex Castro / The Verge
A made-up global warming theory discussed in the Joe Rogan Experience podcast is spreading on TikTok despite the platform’s new policy against climate disinformation, a new report shared exclusively with The Verge finds.
Seven TikTok videos promoting the so-called “Adam and Eve” theory — which spuriously claims Earth’s magnetic fields will shift and cause catastrophic effects across the planet — garnered more than 20 million views between January and April, according to the report by the nonprofit organization Media Matters for America. The videos include clips from a January 18th episode of The Joe Rogan Experience, amplifying statements Rogan and his guests made that contradict mainstream science.
The videos’ popularity shows how…
