Roll can simulate camera effects on stationary iPhone footage that typically require fancy camera equipment like a dolly or crane. | Image: Roll
Roll AI is a new video creation and collaboration platform for iOS and web that allows users to add simulated video effects to iPhone footage that would typically require professional camera equipment to achieve, such as stabilized pan or crane shots. It’s one of the latest examples in a boom of new apps and services that utilize AI to simplify technical creative processes like photo and video editing.
Roll AI uses its proprietary generative AI models to recreate the filming environment in iPhone footage as a 3D space, allowing users to add text overlay effects and simulate side-panning, dolly, and crane camera movements in postproduction and apply various studio effects like bokeh (background blur). The service also uses AI to…
