Fetch is currently available in Milton Keynes and plans to eventually expand to nearby locations like Luton and Northampton. | Image: BBC / Imperium Drive

A new car rental service has launched in the UK that aims to deliver vehicles directly to customers without a driver inside. Instead of relying on autonomous driving technology, Fetch — a service launched by British startup Imperium Drive — remotely pilots its fleet of electric cars from the comfort of the company’s head office, providing a ‘driverless vehicle’ experience with the added safety of technically still having a human driver in control.

At the moment, however, vehicles are being delivered with a “safety driver” sitting behind the wheel who can take control of the car if necessary. Fetch hopes to go fully remote after 18 months of demonstrated success.

Fetch claims its driverless system has driven over 1,000 miles without a…

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