Apple has announced an augmented reality headset called Apple Vision Pro that “seamlessly” blends the real and digital world. “It’s the first Apple product you look through, and not at,” CEO Tim Cook said of the device, which looks like a pair of ski goggles. As rumored, it features a separate battery pack and is controlled with eyes, hands, and voice.
The headset has been in the works for years and has reportedly gone through several iterations as well as years of delays. It’s meant to be CEO Tim Cook’s signature addition to the Apple product lineup, and it’s garnered praise from industry insiders, even though it will enter a market that hasn’t taken off. Its primary competitor will likely be Meta, which has enjoyed relative success…
