Illustration by Alex Castro / The Verge
Adobe has unveiled a new platform for its Firefly generative AI model that’s designed to help organizations address the growing demand for content creation across their workplace. Announced during today’s Adobe Summit event, Adobe Firefly for Enterprise allows every employee within a company — regardless of their creative skills — to instantly generate images or copy from text-based descriptions, which can then be used in marketing campaigns, social media promotions, corporate presentations, and more.
Enterprise users will be able to access Firefly through the standalone Firefly application, Creative Cloud, or Adobe Express — Adobe’s cloud-based design platform. Businesses can also build Firefly into their own ecosystem by training the…
