Illustration by Nick Barclay / The Verge
Spotify said its “next phase” of podcasting would be all about creators — and today, the company is starting to deliver. The audio giant is announcing a wave of new creator-focused updates that will let podcasters customize their show page and get deeper analytics about who’s tuning in.
Creators will have more options to customize their podcast page, including the ability to highlight specific episodes, cross-promote other podcasts, and display promotional banners for their paid content. Spotify for Podcasters will also let creators view trending data on individual episodes and reveal the specific sources of impressions. Spotify’s aim appears to be twofold with these new updates: creators will have more control over how they appear to…
