JLab’s Go Pop ANC wireless earbuds include active noise cancellation and a pair of microphones on each bud. | Image: JLab

JLab already sells a budget-friendly pair of noise canceling wireless earbuds with its $59.99 ANC 3, but at $29.99, the company’s new Go Pop ANC are half the price while still offering features like an ambient sound boosting mode and up to 21 hours of battery life with ANC active.

Although we haven’t tested them, at $29.99, we’re not necessarily expecting the JLab Go Pop ANC’s active noise-canceling performance will rival the capabilities of industry-leading offerings from companies like Sony. The Go Pop ANC rely on just two microphones in a feed-forward system that detects and cancels external sounds. More advanced and more expensive ANC systems use a hybrid approach with additional mics inside the ear that can detect and remove a wider…

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