Photo by Andrew Hawkins / The Verge
Belgium’s finest electric bike maker, Cowboy, is crossing the pond and expanding its operations to the US. Cowboy will only have one model available to American customers: its fourth-generation e-bike, aptly named the C4. The C4 comes in a high-step or step-through frame and is available for pre-order for the early bird price of $1,990.
This is a very big deal for Cowboy, which has quickly grown into one of the more interesting and impressive e-bike companies in Europe since its launch in 2017. Cowboy has raised $42 million in venture capital funding and sold over 25,000 bikes across 11 different European markets. And now they’re saddling up and heading to the US.
“I’ve never done business in the US”
“I’ve never done business in the…
