Illustration by Alex Castro / The Verge
YouTube is expanding the ways creators can monetize their content, interact with viewers, and generate new ideas for their channels. The new features are being teased today in a lengthy blog post by YouTube’s chief product officer, Neal Mohan, and will roll out throughout the year.
Firstly, YouTube Shorts is getting a trove of new features and tools this year. On the creator side, YouTube says it plans to roll out new video effects, editing capabilities, and the ability to reply to comments by creating a Short — much like creators do on TikTok.
Plus, YouTube plans to introduce new ways for creators to monetize Shorts, including by expanding avenues for branded content, bringing Super Chat to Shorts, and eventually, enabling the…
