Kia advertised its upcoming EV6 with a sad robot dog during Super Bowl LVI, but the electric car won’t be available for months to come. | Image: Kia
The Super Bowl was lousy with electric car ads this year, with major automakers from General Motors to Nissan to BMW showing off their new electron-powered offerings. But before you rush down to the local dealership to check out the new EV from your favorite ad, be forewarned: don’t believe everything you see on TV.
It’s a classic case of car companies putting the electric cart before the horse. Since most people are likely unaware that many of these companies actually sell EVs, the auto industry needs to build brand awareness, and that’s going to cost an insane amount of money — roughly $6.5 million for a 30-second ad, according to NBC.
But the EV hype cycle is all out of whack, leaving many automakers in the uncomfortable position…
