Illustration by Alex Castro / The Verge
Google is introducing new options to reject tracking cookies in Europe after its existing dialog boxes were found to be in violation of EU data laws.
Earlier this year, France’s data protection agency CNIL fined Google €150 million ($170 million) for deploying confusing language in cookie banners. Previously, Google allowed users to accept all tracking cookies with a single click, but forced people to click through various menus to reject them all. This asymmetry was unlawful, said CNIL, steering users into accepting cookies to the ultimate benefit of Google’s advertising business.
To remedy this, Google’s new cookie banners give clear, balanced choices: “reject all,” “accept all,” or “more options” (to exercise more granular control)….
