Best Buy is offering an abundance of tech deals and will match any competing price. | Photo by Becca Farsace / The Verge

Best Buy, along with a host of other retailers, is getting in on the action to take a bite out of Amazon Prime Day. The retailer’s ongoing “Black Friday in July” promotion is bringing sweeping discounts on a wide array of awesome tech, including laptops, gaming keyboards, and noise-canceling headphones. The event runs from now through Wednesday, July 13th — the same Prime Day ends — so it’s worth checking back here if Amazon doesn’t have what you’re looking for. It’s also worth noting that Best Buy has a generous price-matching policy, so if you prefer to buy from a brick-and-mortar retailer but see a better price elsewhere, it’s worth looking into.

We’ll continue to update this page with new deals as they become available, in addition…

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