Photo by Roberto Baldwin for The Verge
As cars get more expensive to make and profit margins dwindle, automakers are coming up with new and loathsome ways to squeeze more money out of their customers. Subscription-based access to vehicle features, like heated seats or remote-start key fobs, are the latest attempt to charge people for things their car already came with. The question is whether customers are going to lay down and take it.
Earlier this week, some media outlets noticed that BMW was selling $18-a-month subscriptions to heated seats in a number of countries, including South Korea. The German automaker had previously tried and failed to get customers to pay $80 a month for access to Apple CarPlay and Android Auto — features that are otherwise free in other…
