Illustration by Alex Castro / The Verge

Microsoft’s $68.7 billion deal to acquire Activision Blizzard has been blocked by the UK’s Competition and Markets Authority (CMA). After months of analyzing 3 million Microsoft and Activision documents and more than 2,100 emails from the public, the CMA has concluded that the deal could “alter the future of the fast-growing cloud gaming market, leading to reduced innovation and less choice for UK gamers over the years to come.”

Microsoft says it will appeal the decision, but it’s a blow to Microsoft’s hopes of acquiring Activision Blizzard and will likely prevent the company closing its giant deal if an appeal is unsuccessful.

“Microsoft has a strong position in cloud gaming services and the evidence available to the CMA showed that…

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