Illustration by Alex Castro / The Verge
Juul has agreed to settle its first state lawsuit over deceptive business practices with North Carolina, a move that will limit the vaping company’s marketing claims and placement of products in stores.
Under the settlement, Juul will no longer use marketing strategies geared toward young people, including most social media marketing campaigns, advertising near schools, and sponsoring sporting events or concerts. The company also cannot use models under 35 years old for advertisements in the state, and it’s required that Juul products are sold behind the counters of stores, according to The News & Observer. Juul will also pay a $40 million fine to the state.
“North Carolina is now the first state in the nation to hold Juul accountable…
