Illustration by Alex Castro / The Verge

Twitter launched its new subscription product, Twitter Blue, in the US this week — it’s a $2.99 per month service that promises to make Twitter “more customizable, more frictionless, and simply put — better.”

Let’s start just by looking at what’s actually included in a Twitter Blue subscription.

Ad-Free Articles (a take on Scroll, for articles you click through on Twitter)
Top Articles (a take on Nuzzel, for articles discussed on Twitter)
Themes
Bookmark folders
Customizable navigation
An “undo button” for Tweets
A “Reader” mode for reading threads
Twitter Blue Labs for early access features, including longer videos and pinned DMs

Looking at that list, there are two different categories of things here: features that enhance or support…

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