Spotify
Spotify is coming for Apple Podcasts’ star rating system with one of its own. The company announced today that it’s launching a five-star rating system for podcasts. Listeners will be able to leave a rating after they listen to a show for at least 30 seconds, and the average rating will be displayed on a show’s landing page once at least 10 have been submitted. Spotify says the feature is meant to make it “easier for listeners to decide when to try out a new podcast” and that these ratings will “serve as the first chance to draw new listeners in.”
The company explicitly encourages podcasters to shout out Spotify and tell listeners to rate them there. This is likely the primary motivator for Spotify. The trope of “rate and review” on…
