Image: Hisense

Hisense’s new 4K Fire TV (50U6HF) costs $529 and has a 50-inch 60Hz display with a bezel-less design. It uses Hisense’s proprietary ULED technology — a more affordable version of QLED that Hisense says boosts color, contrast, and brightness. The TV also comes with support for Dolby Vision HDR and Quantum Dot technology for color enhancement.

With Fire TV built-in, you can expect everything that typically comes with Amazon’s Fire OS, including a lineup of streaming apps and an Alexa-enabled voice remote, allowing you to call on the smart assistant to control volume, playback, and TV power, as well as search for something to watch. You can also use Alexa to control any compatible smart devices around your home.

Hisense’s Amazon TV is here…

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