Image: Summer Game Fest

Geoff Keighley isn’t sure what E3 is anymore. Even before COVID forced the cancellation of the in-person version of the giant video game commercial masquerading as an industry trade show three years running now, the event was already a pale, big-three-publisher-less imitation of its former self.

E3 is coming back. The organizers said so in a very “for realsies this time, you guys” kind of way. But when I asked Keighley about the prospect of E3 and Summer Game Fest — affectionately known as Not-E3 or, my personal favorite, Keigh-3 — coexisting next year, he just didn’t seem convinced they would need to.

“E3 said they’re coming back. Which I don’t know what that means, right?” he told me at Summer Game Fest’s new in-person component in Los…

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