The cast of Zack Snyder’s Justice League. | Image: HBO Max/Warner Bros.
Though there were quite a few real people campaigning for #TheSnyderCut’s release before Warner Bros.’ 2021 announcement, new reporting from Rolling Stone suggests that a sizable amount of the movie’s social media hype was being driven by bots and inauthentic accounts.
When Warner Bros. announced last year that it planned to release an extended cut of its 2017 Justice League film, the move was seen by many as both a vindication of and capitulation to director Zack Snyder and his extremely online fandom. For years, Snyder loyalists insisted that the movement developed organically as people saw the cut Joss Whedon, who replaced Snyder as director, delivered — and found it lacking. But, according to Rolling Stone, which obtained copies of…
