Illustration by Alex Castro / The Verge
Facebook is only 18 but it’s slap-bang in the middle of a mid-life crisis, with user numbers declining and TikTok eating its Gen Z lunch. In response, the company is trying to push more video content from creators into users’ feeds, and is now shifting resources away from more text-focused products like its News tab and Bulletin newsletter platform.
As first reported by The Wall Street Journal, Facebook exec Campbell Brown told employees about this change in priorities in a recent memo. Brown said engineering and product teams at Meta-owned Facebook would, in future, spend less time on News and Bulletin to “heighten their focus on building a more robust Creator economy.”
Facebook wants its feed to look more like TikTok
This change in…
