Barcelona’s Robert Lewandowski. | Photo by Rich Graessle/Icon Sportswire via Getty Images
FIFA 23 isn’t even out yet, but Electronic Arts is already preparing for its post-FIFA future. Today, the publisher announced a new deal with Spain’s LaLiga — which is home to iconic clubs like Real Madrid and Barcelona — for a “one of a kind, multi-year partnership” that kicks off with the 2023–2024 season and will make EA the title sponsor for the league. That also happens to be the season in which EA will be ditching its longtime partner FIFA for a new soccer franchise called EA Sports FC, making FIFA 23 the last EA game with FIFA branding.
According to EA, the new deal will include:
…title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA Sports including all logos, graphics, fonts, and other visual…