Lancia’s new wordmark featuring its new brand font. | Image: Lancia
Lancia, the Italian car company owned by Stellantis alongside Fiat, Chrysler, Citroën, Vauxhall, and Peugeot, is being revived as an electric car brand. The company announced plans to produce three electric vehicles between 2024 and 2028: a new Ypsilon, new Delta, and an unnamed “new flagship.” The brand is also getting a new logo, the eighth in its 116-year long history, which harks back to its 1957 design.
By 2028, the plan is for Lancia to exclusively sell electric vehicles. But, as Electrek notes, the company only sells a single car (the Ypsilon) in a single market (Italy). So it shouldn’t be too hard to phase out sales of its combustion engine cars.
Lancia Brand CEO Luca Napolitano stands in…