At least five of Tesla’s competitors bought ad time during Saturday Night Live hosted by Elon Musk, using the billionaire’s appearance to sell their own. non-Tesla EVs.

Commercials for the Audi E-tron, Ford Mustang Mach-E, Volkswagen ID 4, and Lucid Air all aired within the first 30 minutes of SNL. Lucid Motors, a company founded by Peter Rawlinson, the former head engineer of the Tesla Model S who frequently clashes with Musk, teased its commercial earlier in the week. It was its debut commercial for the Lucid Air, a claimed 500-mile EV due later this year.

Guess who is making an appearance during #SNL tomorrow? #LucidAir #Firstto500

— Lucid Motors (@LucidMotors) May 7, 2021

In his opening monologue,…

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